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If NFL franchise markets were boobs, Green Bay would have trouble filling out an A cup. And she’d be standing in a roomful of Jugs Magazine centerfolds. Big, full, bouncy, exciting…
Where was I? Right. Market size.
Green Bay is small. Roughly a quarter million in population. Probably the same number of people as inhabit the John Hancock building in Chicago on a weekday. But the Green Bay Packers organization? If NFL franchises were men, the Packers would be a player. A ladies’ man. Someone that knows his way around the female anatomy.
The Packers know how to squeeze their market. They can get every last drop out of those A cups. I told someone in another big football market recently about how the Packers sell worthless pieces of paper they call “stock” in the team, $750 apiece of paper, to generate revenue. When he stopped laughing, I told him about how the Packers sold 4″ x 4″ chunks of frozen turf from Lambeau one year, again to finance their operations. He lost consciousness.
So when I heard about the Packers having a day for kids at the Atrium, I was sure it was going to cost a fortune. $25 a kid, I bet. Nope. It was free.
So we loaded up the truck and we drove to Green Bay. Lambeau. Hallowed fields. Football stars.
As we cruised up highway 41 I said to my wife - “I bet they’ll charge us $20 for parking. I mean, this is the Packers. Nothing’s free once you’re inside the yellow gates at 1265 Lombardi Ave.” I could see the air leave the lungs of wife, ever the skilled bargain hunter, as she considered how this apparent freebie might quickly turn into something very expensive.
We got to the gates. Nobody was tending the ticket booths. Drive right in. We parked, unloaded the reasons for our grey hair, then walked to the Atrium’s front doors. We were greeted by friendly people handing out free NFL Play60 headbands to every kid that walked through the door.
And there were inflatables. For those without kids, those are the air-filled bouncy things. Not your last-ditch Friday night date. And to top it off, there was a group of jumping gymnasts, showing off their amazing abilities to soar and do back flips while flying ten feet in the air.
The kids loved it. The parents loved it. And it was all free.